Twain means two : Two designers helping forward-thinking brands with content and form, creativity and design.
LAURA PARESKY GOULD is a partner and creative director of Twain Creative, a Miami-based design group specializing in identity design and brand positioning. She is a graphic designer, animator, photographer and fine artist.
She worked in the television and film industry in Los Angeles, and was selected to create and animate the upfront logos for all of NBC’s new television pilots from 1995 to 2001. For her spots for E! Entertainment Television, she won an Art Director’s Club Award, a Type Director’s Club Award, How International Design Competition Award, and a Gold Broadcast Designer’s Association Award. Before starting her own firm, she was a Designer at Pittard Sullivan Fitzgerald where she created internationally award-winning motion graphics for Nike (BDA/Promax Gold Award, Telly Award, Worldfest/Houston Award, New York Festival Award), CBS, CNN, and USA Pictures. She also directed Jay Leno interacting with her On-Air promotion logo for The Tonight Show.
Upon moving to Miami, she became the Design Director of Ocean Drive Magazine, taught Typography at Miami Ad School, and ran her company, Paresky Design, where she created logo identities for Azul and Mandarin Oriental’s restaurants, and the restaurants and Aquanox Spa at the Trump Sonesta. She also designed the identity for The Zimmer Children’s Museum in Los Angeles and numerous corporations across the country. Her fine artwork appears in museums and public and private collections worldwide, including three solo exhibits during Art Basel Miami Beach. She was commissioned by Arquitectonica to create artwork for resort hotels, and she created limited edition artwork for Disney.
Her work has been published in national newspapers and magazines, including The New York Times, USA Today, The Miami Herald, Vogue, Esquire, GQ, Architecture, Conde Nast Traveler,How, Instyle, Food and Wine, Upper & Lower Case, Interiors, New York Magazine, Ocean Drive, Palm Beach Illustrated, and Communication Arts.
She is the winner of the 2010 Design Center of the America (DCOTA)’s Stars of Design Award for Graphic Design.
She received a Master’s degree from the Rhode Island School of Design, and is a graduate of Duke University, where she was recognized as one of twenty-one “Noteworthy Alumni in the Arts.”
She currently serves on the board of the Bass Museum of Art and lives in Miami Beach with her husband and three children.
DAN HARDIE is partner and creative director at Twain Creative, a Miami-based design group specializing in identity design and brand services. He is a brand planner, art director, designer, typographer, expert typesetter and illustrator.
For over 15 years, he has worked as a creative director and designer for local and national agencies including the position of Design Director at Crispin, Porter + Bogusky. His list of clients and collaborators reads like an advertising “who’s who”, from Anheuser-Busch to Volkswagen, Arnold Worldwide to Wieden + Kennedy — and everything in-between.
He created the award winning “Miami” campaign and identity for the GMCVB. From 2004 through 2009 he acted as lead creative and strategic planner for the Miami HEAT, solidifying the brand, identifying untapped revenue channels (including the cult / merchandising hit “Wade County” t-shirts) and launching the HEAT’s first integrated marketing campaign in ten years, “Something2Prove”. He worked closely with HEAT players, coaches and management to strengthen and extend the brand’s position as the hottest ticket in town.
Together with Film director Marc Caro (Caro & Jeunet) and designer Vaughan Oliver (v23), he created global campaigns for Reebok, which featured then-fastest man in the world Ato Boldon. With first-time commercial director Steve Buscemi (Reservoir Dogs) he created the controversial “Scuttlebutt” campaign for Fleet Financial Group, Boston. He designed and directed Reebok’s “Dedicated to the Dedicated” print campaign, bringing everyday athletes together with top professionals like Hall of Fame quarterback and Superbowl MVP John Elway. His work with the new product development group at Anheuser-Busch includes the award-winning brews, packaging and marketing campaign for American Originals.
His design and illustration work has been published in national and international magazines, including Time, ESPN, Creativity, Communication Arts, Arkitip, and XLR8R. He has created corporate typefaces and digital fonts for a range of clients, including Franchise™ and Hustle™ for the Miami HEAT, which has been a prominent part of the Miami HEAT marketing materials since 2008. He is the winner of the 2011 Design Center of the America (DCOTA)’s Stars of Design Award for Graphic Design.
A fifth generation Miami native and proud father of twin girls, he graduated from the University of Miami with a degree in Advertising Communications.